301 Podcast

Kasper Brandi Petersen - Building a $100 MILLION Business

In Today's Episode our guest is Kasper Brandi Petersen, co-founder and CEO at LABFRESH, the Amsterdam based fashion tech brand pioneering odor resistant, stain repellent menswear. Kasper has turned failure into fuel: after burning millions in his first venture, he pivoted to build LABFRESH into one of Europe’s most crowdfunded consumer brands.

In this episode you’ll discover how to start a company, build a startup, and make money in business without relying on venture capital. Kasper shares his journey of entrepreneurship, including how to launch a startup, how to build a business from scratch, and the real cost of getting timing wrong. Whether you’re an aspiring founder or ready to scale your side hustle, tune in for actionable lessons on crowdfunding, product market fit, lean growth, and legacy building.

 

This episode in not the typical fake success stories and instead one grounded in real struggle's and strategy of an Entrepreneur. Enjoy the Episode!

 

Timestamps:
(00:00) - Trailer
(01:12) - Experience of First Crowdfunding
(03:12) - Was there Self Doubt Initially
(04:34) - Was Labfresh Viral videos Strategic or Luck?
(07:14) - How to Predict best timing for Launch?
(08:39) - Being Pioneer vs First Mover
(14:00) – From Visionary to Operator
(17:00) – The Birth of Labfresh
(21:00) – Technology, Crowdfunding & Community
(28:00) – Setbacks & Growth Challenges
(33:00) – Adapting Through Crisis
(37:00) – Founders, Partnerships & Balance
(43:00) – The Future of Fashion

-------------------------------------

Connect with Kasper:

Instagram : https://www.instagram.com/kasperbrandi

Linkedin: https://www.linkedin.com/in/kasperbrandi/

Website : https://labfresh.nl/

 

Follow the 301 Podcast:

Instagram: https://www.instagram.com/301podcast

Marcus: https://www.instagram.com/themarcusengel

 

🎧 Listen on Spotify, Apple Podcasts, and Google Podcasts

💌 Business inquiries: studiobooking@weare301.com

Rajhen Ramoutar - He Lost His Nephew to Cancer and created the SuperDex Cancer Foundation

What would you do if your greatest loss became your life’s purpose? In this Episode of 301 Podcast , we meet the man who ran seven world marathons and founded the Super Dex Foundation all in memory of his nephew, who passed away from cancer at just one and a half years old. His story is a look at love, purpose, and what it means to keep a promise beyond death.

Donate to Super Dex Foundation : https://www.superdex.nl/nl/

He shares how running marathons turned into a mission, to fund treatments for children battling cancer. From carrying his nephew’s memory across finish lines to building one of the most transparent charities in Europe, his journey is about more than endurance. It’s about turning pain into action, and transforming personal loss into global hope.

This episode blends resilience, purpose, social impact, and entrepreneurship. You’ll learn how grief can fuel creation, how business can drive change, and how one person’s vision can ripple across thousands of lives. Whether you’re a founder, dreamer, or just searching for meaning this story reminds us that a legacy of love never dies.

Timestamps :

(0:00) - Trailer

(01:07) - Rajhen's Marathon Record

(04:48) - How did Super Dex start

(12:22) - How did Rajhen overcome Grief and Decided to build big

(16:27) - What's like Living in a Duality

(19:58) - Why did Rajhen decide to create his own Foundation

(31:13) - Do you want to do something Good ?

(31:31) - What was the most surprising thing from Foundation ?

(35:22) - Rajhen is also a company Founder ?

(44:48) - Hardest moment for Rajhen

(52:30) - What Fuels Rajhen ?

(1:00:17) - 3 Final Questions

(1:03:45) - Outro

Donate to Super Dex Foundation : https://www.superdex.nl/nl/

Connect with Rajhen:

Instagram : https://www.instagram.com/rajhen?

YouTube: https://www.youtube.com/@rajhenramoutar

District Social: https://districtsocial.nl/

 

Follow the 301 Podcast:

Instagram: https://www.instagram.com/301podcast

Marcus: https://www.instagram.com/themarcusengel

🎧 Listen on Spotify, Apple Podcasts, and Google Podcasts

💌 Business inquiries: studiobooking@weare301.com

Leroy ter Braak - Meet the Youtube Strategist who can make anyone go Viral

Leroy Ter Braak is one of the world’s most influential YouTube strategists.

He’s helped top creators rack up millions of views, build massive subscriber bases, and turn their channels into thriving business empires.

His approach focuses on the elements most creators overlook: packaging, pre-production, and storytelling.

In this episode, you’ll learn:

• Whats the Secret to a viral YouTube channel 
• How to get first 1000 subscribers
• How to grow on YouTube
• how to get more subscribers
• how to grow your youtube channel

Timestamps :

0:00 - Intro 

1:38 - Craziest YouTube Story 

2:53 - Hanging out with worlds Biggest Creators

5:20 - Do you know who'll blow up ?

15:15 - How did Leroy become a YouTube Strategist ?

18:13 - How did Leroy learn about YouTube ?

22:40 - Leroy working with some of the Biggest Creators 

29:48 - Times Strategies didn't work 

39:18 - Red flags to lookout in a YouTube strategist 

44:11 - 3 Non negotiables to focus on ?

49:11 - Myths that are not true at all !

51:38 - what are the Growth lever's on YouTube ?

01:06:55 - Advice leroy would give to his younger self

01:14:55 - 3 Final Questions

01:16:38 - Things most people DONT DO :)

 

Connect with Leroy -

Instagram : https://www.instagram.com/leroyterbraak/

YouTube: https://www.youtube.com/@UCispOsoXcsoA8OOZ6ZLQPng 

 

Follow the 301 Podcast:

Instagram: https://www.instagram.com/301podcast

Marcus: https://www.instagram.com/themarcusengel

🎧 Listen on Spotify, Apple Podcasts, and Google Podcasts

💌 Business inquiries: studiobooking@weare301.com

The Dark Side of Video Editing - Tom Lulofs from TomsProject

In this episode of the 301 Podcast, I sit down with Tom Lulofs, the founder of Fullstack Editor and the man behind the world’s biggest video editing community.

Tom shares how one viral YouTube video changed his life, how he went from building an agency to creating a global community for editors, and what he learned directly from Alex Hormozi and Sam Ovens about results, business, and growth.

If you’re a video editor, freelancer, content creator, or community builder, this episode gives you raw insights into what’s fading (like old editing models), what’s accelerating (results & storytelling), and what skills you’ll need to stay relevant.

 

We dive into:

 

-Why “editing is dead” (and what actually matters today)

-How Tom grew from 0 to 5,000 subscribers overnight

-Lessons from meeting the top Skool community builders in the world

-Why most communities fail and how to make one thrive

-The mindset shift from editor to entrepreneur

-What video editors must learn to stay relevant in 2025

 

Chapters :

 

0:00 - Intro

1:40 - Tom gains 5000 Subscribers overnight

3:39 - Tom meets Alex Hormozi and Sam ovens

8:50 - Tom learned this after meeting Alex Hormozi & Sam Ovens

23:11 - Biggest learning about " Communities "

27:57 - Secret's about Tom Lulof !

31:53 - Biggest failures in Tom's journey

41:14 - Communication is key

52:30 - Toms view on Subscriber counts and views

01:03:44 - 3 Final Questions

 

Connect with Tom -

Instagram : https://www.instagram.com/tomlulofs?igsh=M21qY3owemVhbzZk

Website : https://fullstackeditor.com/

Skool Community : https://www.skool.com/fullstackeditor/about

 

Follow the 301 Podcast:

Instagram: https://www.instagram.com/301podcast

Marcus: https://www.instagram.com/themarcusengel

 

🎧 Listen on Spotify, Apple Podcasts, and Google Podcasts

💌 Business inquiries: studiobooking@weare301.com

He Went from Broke at 24 to a $1 Million Exit at 27 - Nour Chaaban

If you are looking for answers on How to scale a business , How to have a Million dollar exit and how successful entrepreneurs think , this Episode of the 301 podcast is for you . 

Nour Chaaban is a seasoned entrepreneur and has a Master degree in behavioural psychology, with multiple failed venture until his successful exit, and he reveals strategies to build successful businesses, how to sell a business and how to have a exit plan .

 

He explains: 

⬛How to Bounce Back After Losing Millions

⬛How to Sell Your Startup for $1 Million

⬛How to Find Real Product-Market Fit

⬛How to Turn Failure Into Business Success

⬛How to Build a Community Around Your Business

 

00:00 – Preview

01:18 – First purchase after receiving $1Million 

04:55 – Alex Hormozi & Acquisition.com, Acquire.com

13:46 –  Finance Books don't work !

19:45 – How Nour failed multiple times before his success

25:13– The Secret 4 Step framework .

32:57 – What most people hate ?

38:13 – Nour's Strategy with successful Exits

46:15 – 3 Final Questions

 

Connect with Nour : 

Instagram: https://www.instagram.com/neuronius?igsh=dG04aXQyYXg2dWp6

Visit Growth Addicts: https://growthaddicts.com

 

Follow the 301 Podcast:

Instagram: https://www.instagram.com/301podcast

Marcus: https://www.instagram.com/themarcusengel

 

🎧 Listen on Spotify, Apple Podcasts, and Google Podcasts

💌 Business inquiries: studiobooking@weare301.com

How is the Creator Economy Changing With AI - Jens Glerum

My guest Jens Glerum is the founder of CreatorMate.

We discuss the real strategies behind building a successful creator business in today’s fast changing creator economy. From AI driven audience insights to long-term brand creator partnerships, Jens shares exactly how creators can scale their influence, monetize smarter, and turn content creation into a sustainable business. Whether you’rehttps://www.instagram.com/trycreatormate?igsh=enE5NDVtNDlrdmFs a YouTuber, TikTok creator, Instagram influencer, or brand owner, this conversation is packed with actionable tips on partner-led growth, digital storytelling, and building ecosystems that actually work in 2025. Artificial intelligence (AI) is revolutionizing content creation .

 

Jens breaks down why most creator partnerships fail, the key steps to create a content-market fit, and how to leverage AI tools for consistent growth. We discuss creator marketing strategies, digital branding, startup funding for creators, and the secrets to building a vetted creator marketplace.

 

If you’ve ever wondered how to scale a creator led startup, secure brand collaborations, or launch a creator platform like CreatorMate, this episode gives you the complete blueprint. From almost losing his business to raising pre seed funding and pivoting to a thriving AI powered creator platform, Jens’ journey is a masterclass in resilience, creativity, and business growth. This podcast is your guide to thriving in the creator economy, navigating AI disruption, and building creator brand partnerships that generate results.

Timestamps 
00:00 - Early YouTube Days – Jens’ start as a young creator, first videos, challenges, and community
04:06 - Creator Life & Identity – Loneliness, balancing online vs real life, and moving into design work
06:05 - First Entrepreneurial Steps – Early jobs, Amsterdam e-commerce role, and lessons on product & growth
10:08 - Content & Branding Insights – Content’s role in startups, branding pitfalls, and algorithms & saturation
16:00 - From Advice to Strategy – Storytelling, authenticity, and content strategy for B2C brands
20:16 - The Birth of CreatorMate – Founding story, early struggles, partnership with Marnix, and mentorship
25:32 - The Startup Rollercoaster – Jens as CEO, startup realities, financial struggles, and near bankruptcy
29:24 - The CreatorMate Pivot – Max Kleinstra’s role, new model, value proposition, and focus areas
36:17 - Lessons & Growth – Luck, mistakes, key learnings, and the reality of building a company
42:02 - Personal Journey – Caring about work, partnership, growth, balance, and friendships

 

Connect with Jens Glerum:
Instagram: https://www.instagram.com/__glerum?igsh=MWI3MXdldHgwcnVkOA==

CreatorMate: https://www.instagram.com/trycreatormate?igsh=enE5NDVtNDlrdmFs

 

Follow the 301 Podcast:
Instagram: https://www.instagram.com/301podcast
Marcus: https://www.instagram.com/themarcusengel

💌 Business inquiries: studiobooking@weare301.com

Creative Obsession - Rachel Ecclestone

In this episode of the 301 Podcast, Marcus Engel talks with Rachel Ecclestone — a creative powerhouse who’s redefining what it means to be a modern photographer and videographer. From shooting the biggest brands, festivals, and stars to building her own personal brand, Rachel’s story is a mix of grit, obsession, and raw honesty.

Rachel didn’t just “pick up a camera.” She carved out a space for herself in an industry that’s crowded, competitive, and often stacked against women. In this conversation, she shares the behind-the-scenes reality of building a career in creative work — from surviving saturation and burnout to turning herself into a brand without selling her soul.

You'll hear about:

• How Rachel grew from shooting with her dad’s old camera to collaborating with Maybelline and Samsung

• Why building a personal brand is non-negotiable for creatives in 2025

• The battles women still face in photography and how Rachel pushes for more representation

• How obsession (and a refusal to gatekeep knowledge) shaped her career

• Finding creativity and identity beyond the lens

• The business lessons learned from tough client work and industry politics

---

Timestamps:
(00:00) – Rachel Ecclestone joins the podcast
(03:00) – Building a brand vs. just taking photos
(10:00) – Creative obsession and staying original
(18:00) – Breaking into festivals and big brand work
(30:00) – Representation, Flinta, and women in the industry
(40:00) – Burnout, creativity, and staying human
(52:00) – Business lessons no one tells you
(01:02:00) – The cocoon phase: what’s next for Rachel

---

Connect with Rachel Ecclestone:
Instagram: https://www.instagram.com/rachelecclestone?igsh=MTlpODFnbWNnbHM4aQ==

 

Follow the 301 Podcast:
Instagram: https://www.instagram.com/301podcast
Marcus: https://www.instagram.com/themarcusengel

🎧 Listen on Spotify, Apple Podcasts, and Google Podcasts
💌 Business inquiries: studiobooking@weare301.com

Actionable Delusion - Mathias Deceuninck

In this episode of the 301 Podcast, Marcus Engel sits down with Mathias Deceuninck, founder of 8Hours, a sleep and performance supplement company built around one core principle: recovery is not a luxury, it’s the foundation.

Mathias shares his journey of walking away from a promising career in corporate law to build something radically different, a wellness brand that’s reshaping how ambitious people think about sleep, burnout, and balance.

If you’ve ever felt trapped in the wrong career or questioned what “success” really means, this one’s for you. It’s a story of unlearning, rebuilding, and creating something meaningful from the ground up.

In this brutally honest and inspiring conversation, you’ll hear how Mathias traded late nights in law firms for late nights bootstrapping a wellness brand and why he believes sleep is the next cultural shift we all need.

You'll hear about:

• Why becoming a corporate lawyer didn’t deliver the dream
• The quiet collapse that sparked a radical identity shift
• How therapy, community, and sleep became his pillars
• The early wins and failures of launching 8 Hours
• Building a brand that stands for more than just supplements
• Why great startups begin with delusional but actionable belief
• What he learned from two co-founders leaving and doing it anyway

Timestamps:
00:00 – Intro & Meet Mathias
02:00 – Corporate Law & Early Expectations
09:30 – Burnout, Identity & Letting Go
15:30 – Transition Period & Rebuilding
21:00 – Sleep, Health & Finding Purpose
27:00 – Starting 8 Hours (Round One)
35:00 – Supplements, Product Development & Brand Strategy
45:00 – Co-founder Departures & Going Solo
52:00 – Growth, Revenue & Behind the Scenes
1:01:00 – Community, Content & Building in Public
1:09:00 – Reflections on Success, Ego & Letting Go

Connect with Mathias Deceunick:
Instagram: https://www.instagram.com/deceuninckmg/
Sleeptomove: https://www.instagram.com/sleeptomove/?hl=en

Website: https://www.8-hours.com/

Follow the 301 Podcast:
Instagram: https://www.instagram.com/301podcast
Marcus: https://www.instagram.com/themarcusengel

🎧 Listen on Spotify, Apple Podcasts, and Google Podcasts
💌 Business inquiries: studiobooking@weare301.com

Start before you are ready - Isabelle Dijkhorst

In this episode of the 301 Podcast, Marcus Engel sits down with 18 year old entrepreneur Isabelle Dijkhorst, the founder of Foundity, a fast-growing startup built at Berkeley through LaunchX.

While most people her age are figuring out what to study, Isabelle is pitching at Web Summit, building tech, and flying across continents. But this conversation isn’t just about early success, it’s about what drives someone that young to think globally, build intentionally, and challenge the default path.

We talk about ambition, identity, and what it means to create your own opportunities, especially when you're not waiting for permission.

You'll hear about:

• Growing up between two cultures and how that shaped her worldview
• What she learned at 17 from pitching in front of thousands
• The moment she knew she wanted to build something real
• How she thinks about confidence, discipline, and failure
• Why young founders might just be the least afraid of all
• What it takes to build a global network  before you can drink legally

Timestamps:
00:00 – Intro & Meet Isabelle Dijkhorst
02:00 – Growing Up Dutch-Ukrainian
08:00 – The First Sparks of Entrepreneurship
13:00 – Flying Solo to Berkeley for LaunchX
18:30 – Building Foundity & Finding Product-Market Fit
28:00 – Speaking at Web Summit & TEDx
35:00 – Confidence, Rejection & What Drives Her
45:00 – Advice to Young Builders & What’s Next

Connect with Isabelle Dijkhorst:
LinkedIn: https://www.linkedin.com/in/isabelle-dijkhorst/
Foundity: https://foundity.com/

Follow the 301 Podcast:
Instagram: https://www.instagram.com/301podcast
Marcus: https://www.instagram.com/themarcusengel

🎧 Listen on Spotify, Apple Podcasts, and Google Podcasts
💌 Business inquiries: studiobooking@weare301.com

Don’t forget to like, comment, and subscribe,  it helps us bring more bold, young founder stories like Isabelle’s to life.

Vincent Hu - The Alchemy of Self

In this episode of the 301 Podcast, Marcus Engel invited Vincent Hu, the founder of Imminence, entrepreneur, creative operator, and one of the most honest guests we’ve ever had on the show.

Vincent’s story is one of radical self-reinvention. From childhood trauma and self-betrayal to building a thriving business that helps coaches and creators grow with integrity, Vincent opens up about everything the highs, the rock bottoms, and the mirror moments in between.

In this raw and powerful conversation, you’ll hear how one man rebuilt his life by facing the darkest parts of himself, defining his values, and committing to doing good every single day.

You'll hear about:

• How a childhood story of bravery still guides Vincent today

• The family rupture at age 11 that changed everything

• Why hitting rock bottom during COVID became his turning point

• What “being an emperor” means to him and why he lives by it

• How he built a $30–50K/month consulting business from scratch

• The real cost of dishonesty — and the power of radical ownership

Timestamps:
00:00 – Intro & Meet Vincent Hu
02:00 – Childhood, Family Values & Creativity
09:30 – Family Conflict & Emotional Fallout
15:30 – Moving to the Netherlands & Discovering Purpose
19:00 – COVID, Collapse & Rock Bottom
25:00 – The Turning Point & Rebuilding
31:00 – Founding Imminence & Business Growth
50:00 – Reflections, Identity & What’s Next

Connect with Vincent Hu:
Instagram: https://www.instagram.com/iamvincenthu
YouTube: https://www.youtube.com/@iamvincenthu

Follow the 301 Podcast:
Instagram: https://www.instagram.com/301podcast
Marcus: https://www.instagram.com/themarcusengel

🎧 Listen everywhere where you get your podcast from
💌 Business inquiries: studiobooking@weare301.com

Don’t forget to like, comment, and subscribe – it helps us bring more raw, inspiring stories like this one to life.