Hendrik Kramer - Make Holland eat north sea fish again

What happens when you try to innovate one of the oldest professions in this world? You become the founder of the most sustainable fisher boat in Europe. Hendrik Kramer and his team knew that they had to change something to stay on top of the game and more importantly start an era of sustainable fishing and cut CO2 emission by 80%. His boats MDV-1 and MDV-2 are the first of its kind, but it only the first step to innovate this industry. We talked about the beginnings, his dreams and ambitions and also why salmon is changing its color when it is displayed in the stores. A fantastic new episode, with many new insights and learnings from a complete different industry.